As mentioned previously, the sale of a residence in a retirement village is NOT like any other real estate sale - buyers' and sellers' needs in this market are totally different. Village Care understands these differences.

Apart from different buyer needs there are also strict regulatory requirements associated with a sale. The buyer - potential resident - is well protected by legislation and it is imperative that operators comply with their obligations. Village Care works with owners to set, monitor and report on achievable sales targets in accordance with first hand experience.

Village Care use their own sales staff, or recruit and train appropriate people, to ensure that the prospective resident is nurtured through the process. To ensure accurate representations are made the sales team are educated and skilled in the required documentation and sale processes required by the Retirement Villages Act; a critical and complex part of the sales process.

MARKETING

Village Care's experience in marketing a wide variety of village types across the nation gives solid grounding to wise marketing decisions. When Village Care develops a marketing plan careful consideration is given to the location, budget and timelines, as well as keeping at the forefront the branding and positioning of a village.

Marketing briefs are developed in consultation with the client so that the objectives are clear and achievable. Budgets are established with clients and set regularly and an advertising and promotional calendar is developed utilising a range of marketing tools, focused around traditional and non-traditional methods based on past experiences. This process will ensure each advertising dollar spent achieves maximum impact.

When Village Care develop marketing strategies for clients their in-sight and experience into the needs of all concerned is invaluable.

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